Have you ever thought that how freely available games like PUBG or COC end up earning more money than paid games? So here how it earns money :
There are actually below given ways through which such games earn money.
1. In-app purchases:
You might have seen that PUBG allows the player to buy many additional skills and guns with real life money. The same applies to other online games also. They are mainly cosmetic upgrades but still rake in quite a lot of cash.
2. Ads driven revenues :
While playing some games or using some apps you might have seen that there are ads or pop-ups. These are actually the primary way of earning money for such games.
Though games like PUBG earn less by in-game ads so they focus on earning money through in-app purchases.
3. Targeted ads :
It is rumored that the big companies sell your data (in PUBG it is primarily the voice chat ) to the ad-companies for money. By listening into the audio devices they pick up keywords which are in-turn sold to advertisers for a large profit.
So this was how PUBG earns money. We hope you liked this. For more interesting topics on PUBG click here or on the link :
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